Win coverage. Prove impact.
Uru automates media monitoring, brief creation, and impact reporting so your team can focus on strategy and client relationships.
What PR Firms Use Uru For
Real workflows that secure more placements
Media monitoring in 5 minutes, not 2 hours
Track 19 clients across 2,847 news sources, blogs, and social platforms. Analyze sentiment, calculate share of voice vs 3 competitors, identify trending topics, and deliver Monday morning digest by 7am.
Coverage reports clients actually read
Pull Q3 placements: 127 articles (34 tier-1, 93 tier-2), reach 47M, AVE $892K. Extract key quotes, sentiment breakdown, top messages, competitive mentions. Generate 18-page report with charts in 20 minutes.
Press releases in 30 minutes, not 3 hours
Client announces Series B funding. Draft press release using approved messaging, add boilerplate, format for AP style, generate spokesperson Q&A with 12 likely questions, and send for approval before lunch.
Journalist pitches that get responses
Pitching new AI product launch. Research 47 tech journalists, analyze their recent coverage, identify 12 best fits, generate personalized pitches referencing their work, and track opens/responses in real-time.
Crisis alerts before it trends
Get Slack alert when negative sentiment spikes 40%, competitor announces acquisition, or CEO mentioned in 8+ tweets/hour. Respond in minutes, not hours. Saved 3 clients from viral crises this quarter.
Competitive intel delivered weekly
Monitor 3 competitors for each of 19 clients. Track their media coverage, messaging shifts, executive changes, funding news, and product launches. Deliver competitive digest every Friday with strategic implications.
How Uru Works for PR Firms
Connect your tools, automate monitoring, and prove impact
Connect Media Sources
Link news feeds, social media platforms, email, and your media database. Uru monitors everything in one place.
Automate Workflows
Set up AI teammates for media monitoring, brief drafting, and report generation. They work 24/7 while you sleep.
Deliver Results Faster
Spend less time on admin, more time on strategy. Show clients measurable impact with automated reporting.
Why PR Firms Choose Uru
Handle 2-3x more clients per account manager
Automate monitoring and reporting to scale without hiring
Never miss a mention or opportunity
24/7 monitoring catches everything across all channels
Prove ROI with data-driven reports
Automated coverage reports show measurable impact and justify retainers
Respond to crises in minutes, not hours
Real-time alerts and automated brief generation for rapid response
Reduce client churn by 40%
Proactive health monitoring and consistent communication keep clients happy
Coverage Analytics
PR performance metrics
Up from 55% before Uru
Ready to win more coverage?
See how Uru can help your PR firm deliver better results with less busywork